Our founder Sara Naghedi conceived her eponymous line NAGHEDI in 2015 after nearly two decades in the accessories industry. Tired of watching handbags go out of style every few months, she set out to produce a timeless and durable collection of seasonless favorites. While working with a neoprene sample, inspiration struck, and the first ever line of woven neoprene bags was born. A year of meticulous design and development later, NAGHEDI officially launched in 2016.
